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Research papers

An integrated marketing planning system

In a marketing-oriented company producing fast-moving consumer goods, the role of the Marketing Department in developing the budget is central, but it must be carried out within the constraints constituted by the needs and capacities of other...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Derek Bloom, Michael Stewart
June 15, 1977
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Citation

Bloom and Stewart (1977a, June 15). An integrated marketing planning system. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-integrated-marketing-planning-system


Research papers

Some experiments in collecting and using qualitative data

What it attempts to do is to draw attention, in the light of a summary description of some of the experiments carried out by SOFRES over the past two years in the area of qualitative data retrieval and processing for media studies, to the most...

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Author: Jean-Louis Laborie
Company: KANTAR TNS Malaysia
March 1, 1976
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Citation

Laborie, J. (1976a, March 01). Some experiments in collecting and using qualitative data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-experiments-in-collecting-and-using-qualitative-data